Stevia sweetened soft drinks come to U.S. market

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For years, the FDA has dragged its heels on approving stevia, an herbal zero-calorie sweetener, citing questions about its safety. (It has a long history of safe use in other countries.) Rumor had it that food industry giants were opposed to the introduction of a product that might undermine sales for brands like Equal, Splenda, and diet products using them–and use their muscle to tie up the approval process.

Stevia’s been availabe Read the rest of this entry »

Comments (0) Dec 18 2008